As a florist Valentine's Day is both exciting and stressful. Trying to keep your shop from falling behind during one of the busiest flower holidays and COVID, has proven to be a major challenge. Good thing I've been doing this for a long time, I've picked up some important lessons along the way. First, be calm and very, very prepared! Small tasks that can be done ahead save us lots of time later. Simplify what you are offering. Keeping to more basic recipes allows us to move our orders along faster, hence higher volume can be accommodated. Lastly, don't forget to breath. We can do this, with the help of our support people and patients of all the romantic people sending RED ROSES, Rainbow Roses, Lavender Roses, Happy Valentine's Day balloons, Mixed Flowers, Teddy Bears, Delicious Gourmet Chocolates and Love!